It’s partnering with Thrift+ and follows a similar pattern to some of the other recent initiatives from other companies with consumers being incentivised to donate unwanted fashion product to charities.They’ll receive credits to use on the Farfetch site and in that respect, the new plan echoes the Second Life option the e-tailer introduced earlier this year that allows consumers to return pre-owned designer bags to the site, also for store credits.

The new link-up adds an even deeper ethical/social element to the concept and sees it working with the Thrift+ platform that’s one of the participants in Farfetch’s Dream Assembly technology accelerator programme.The company sells secondhand clothing online and donates part of the proceeds to registered UK charities.Under the ne…